What's even more upsetting is that offshoots of the discontinued bars (such as the fantastic wispa gold) have had no replacement. It isn't just Cadbury who are doing it - Nestle and Mars play the same tricks too - Nestle bring out various updates of aero and kit-kat whilst Mars gets ample use out of the Mars and Galazy lines.And don't get me started about standardising names. If it was called Snickers everywhere else in the world - why launch as Marathon in the UK?! Same goes for starburst/opal fruits. Turning the classic smarties cylindrical tube to a hexagonal tube - what was that about?
But does anyone remember the following discontinued range of treats:
Vice Versas - white chocolate centres with a brown sugar coating or, well - vice versa. They were supposed to target galaxy minstrels but ended up being cancelled, relaunched years later and then discontinued again...
Pretzel flips - here's an odd one.
Salted mini pretzels covered in milk chocolate or white chocolate fudge. They appeared, got us hooked and then vanished into the night.Cadbury's astros - the supposed alternative to M&Ms. The packaging screamed "cigarette box" and the centre biscuit was very unpleasant if it went soggy.
Cabury jestives - an ordinary chocolate digestive not enough? how about with Cadbury milk chocolate? how about with cdm chunks in the biscuit too. They single handedly turned the world of chocolate-coated biscuit snacks on its head. Just about pipping chocolate hob-nobs to the "best biscuit" prize these have suddenly disappeared to be replaced with very dull regular Cadbury chocolate digestives. Boo!
Still, I'm sure I remember seeing the old Fry's Turkish delight advert on tv in the last couple of years. I'm guessing the old Cadburys fudge adverts won't get that treatment - "a finger of fudge is just enough to give your kids a treat." Quite.
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| Cadbury's Astros! |
