ponedjeljak, 21. ožujka 2011.

Whatever happened to...chocolate edition

As Cadburys promotes its new creme egg dairy milk bar it's got me thinking that the chocolate industry is afraid of taking risks. What was the last NEW chocolate bar that you can remember being launched? It's a tough one and I'd have to say it might have been the Nestle Maverick bar from 1997. Since then, it seems that every new release has been on the back of the old Cadbury Dairy Milk (cdm) bars. Certain "new" releases have simply been the withdrawal of an old favourite to be replaced with another cdm flavour. Old favourites have such as caramel and wispa have been withdrawn to be replace by cdm with caramel and cdm bubbly and cdm varieties such as biscuit, mint chip, double choc, wafer and even creme egg have appeared. It just seems Cadbury isn't willing to take the time to come up with and develop new brands beyond the classic cdm. What's even more upsetting is that offshoots of the discontinued bars (such as the fantastic wispa gold) have had no replacement. It isn't just Cadbury who are doing it - Nestle and Mars play the same tricks too - Nestle bring out various updates of aero and kit-kat whilst Mars gets ample use out of the Mars and Galazy lines.

And don't get me started about standardising names. If it was called Snickers everywhere else in the world - why launch as Marathon in the UK?! Same goes for starburst/opal fruits. Turning the classic smarties cylindrical tube to a hexagonal tube - what was that about?

But does anyone remember the following discontinued range of treats:

Vice Versas - white chocolate centres with a brown sugar coating or, well - vice versa. They were supposed to target galaxy minstrels but ended up being cancelled, relaunched years later and then discontinued again...

Pretzel flips - here's an odd one. Salted mini pretzels covered in milk chocolate or white chocolate fudge. They appeared, got us hooked and then vanished into the night.

Cadbury's astros - the supposed alternative to M&Ms. The packaging screamed "cigarette box" and the centre biscuit was very unpleasant if it went soggy.

Cabury jestives - an ordinary chocolate digestive not enough? how about with Cadbury milk chocolate? how about with cdm chunks in the biscuit too. They single handedly turned the world of chocolate-coated biscuit snacks on its head. Just about pipping chocolate hob-nobs to the "best biscuit" prize these have suddenly disappeared to be replaced with very dull regular Cadbury chocolate digestives. Boo!

Still, I'm sure I remember seeing the old Fry's Turkish delight advert on tv in the last couple of years. I'm guessing the old Cadburys fudge adverts won't get that treatment - "a finger of fudge is just enough to give your kids a treat." Quite.

Cadbury's Astros!

3 komentara:

  1. great post. looking forward to reading your next one

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  2. NICE blog OIC and I agree with ur takes on Flipz, gummies, and wanting new chocolate products.
    I SO miss the old Marathon bar and it's not all that easy to pick up Curly Wurly and the candy coming in from the UK at the one place in town to get it is often stale. Sigh.
    Gonna add you and ur fine blog to my blogroll.

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  3. BTW, "Tweeks Coffee," love it.

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